THE BRAND PIVOT BLUEPRINT
You're OUTGROWING your CURRENT BRAND… Here's how to build one that ATTRACTS THE CLIENTS, OPPURTUNITIES and INCOME you want now.
The Brand Pivot Blueprint is the framework for evolving your brand, messaging, and visual identity so the outside world can finally see where you're going.
You’re ALLOWED to be GRATEFUL for THE BUSINESS you’ve built… and want SOMETHING MORE or DIFFERENT.
Even when you love your career and you’re genuinely proud of yourself, sometimes along the way a lack of fulfillment creeps in.
You get the feeling that something just isn’t quite right.
Maybe it's the type of client you're attracting or the way you feel when you’re finished a day of work.
Maybe you’re opening Instagram to post something and just... stop because nothing you write feels like it actually reflects who you are or where you're going anymore.
And the frustrating part isn't that you don't know what you want because you ABSOLUTELY do. It lives in your head with full conviction. The frustrating part is there’s a BIG difference between knowing what you want to build and actually knowing how to pivot your brand to get there.
If you’ve ever thought “If people just understood how much I could help them I’d be turning away clients” you know the feeling.
The pull is one thing… Having a path to follow is another.
And without that clear direction, most people do one of two things. They either stay stuck in the brand they've outgrown because at least it's familiar (even if it’s not working)… Or they start over, spend months rebuilding, and end up right back where they started (frustrated and underpaid AF) because the positioning + identity work was never done.
The way through this is a process that helps you translate what’s in your head and turn it into brand positioning that attracts the right clients, opens the right doors…
And makes it obvious that you're the ONLY choice.
You can do this without blowing up what you've built or spending another year feeling like your brand is holding you back.
That's what the Brand Pivot Blueprint is.
YOU Feel LIKE YOU’RE DESTINED FOR More…
IS THE BRAND PIVOT BLUEPRINT FOR YOU?
→ You're an established or aspiring HAIR or BEAUTY EDUCATOR, COACH or CREATIVE ENTREPRENEUR who knows YOUR BRAND needs to EVOLVE if you’re gonna hit your GOALS but you'renot sure WHERE TO START.
→ You've been in your industry long enough to KNOW WHAT YOU'RE DOING but your MESSAGING doesn't reflect that EXPERTISE yet.
→ You're PIVOTING, EVOLVING, or stepping into something NEW (maybe you wanna spend less time doing SERVICES and more time EDUCATING) and you need a CLEAR DIRECTION before you pour more energy into content and visibility.
→ You KNOW if people understood how much you could help them you'd be TURNING CLIENTS AWAY but right now it's okay engagement but NO CLIENTS.
WANT EVERYTHING TO FEEL EASIER?
BRAND EQUITY = Freedom + OPPURTUNITY Online
Imagine opening your Instagram or pulling up your website and feeling genuinely confident about what people see.
Your bio says exactly who you help and why it matters and your positioning is sharp enough that when the right person finds you… they immediately think “holy sh*t this is EXACTLY who I've been looking for.”
Creating content that feels powerful and filled with purpose instead of “ahhh I’ve been ghosting, I need so post something.” You’re now the go-to person for your zone of genius.
How badass would you feel booking a brand shoot you know will give you ROI? Knowing exactly who you're showing up as and walking away with visuals that finally reflect the version of you that's been building in your head for years.
Your foundation is so clear that every decision has a filter. Your offers, your content, your visibility, your visuals… All of it building toward the same thing (you as an industry powerhouse)
That's what the Brand Pivot Blueprint gives you.
Permission to STOP WASTING ENERGY believing these lies….
"I just need more followers and to go viral."
More followers just amplifies what's already there. If your positioning is unclear, a bigger audience just means more of the wrong people seeing it. We've all seen the influencer with millions of followers who couldn't sell out a run of t-shirts because they had attention without trust. The educators and leaders getting the opportunities you want aren't necessarily the most followed but they are the most clearly positioned.
"The market is too saturated. There's no room for me."
Respectfully… The saturated part of the market is the vague part.
"I help hairstylists grow their business" is saturated.
"I help salon owners reposition their brand to attract high-earning team members" is not.
“Saturation” is a positioning problem.
Our retreat attendees who are speaking at industry events, travelling to teach internationally, and launching mastermind containers aren't doing something nobody else is doing… they’ve learned to cut through the noise.
That’s why in The Brand Pivot Blueprint we are writing an authority statement sharp enough to cut glass.
GET YOUR BUTT INSIDE…
The BRAND PIVOT Blueprint
For Just $33
The Brand Pivot Blueprint is an on-demand, self-paced course designed for hair, beauty, and creative educators and entrepreneurs who are ready to align their brand with their vision.
Inside, you'll define who you're becoming, build authority positioning that makes the right people immediately feel seen, get strategic about visibility, and map a visual brand identity that reflects all of it… in bite-sized lessons you can watch and take action on in an afternoon.
TAKE A PEAK Inside…
THE BRAND PIVOT BLUEPRINT
Lesson 1 → Identity Alignment so that you can get specific about who you're becoming, what feels heavy, where you've evolved, and what you actually want to build toward. This is the required groundwork for a sought-after brand and long-term fulfilment.
Lesson 2 → Authority Positioning so that your messaging reflects your real level of expertise and the right clients immediately understand why you are the only choice. You'll learn the difference between being talented and being positioned as a leader, why vague messaging is costing you the right clients, and how to write a sharp + specific authority statement that captures who you are and what you do.
Lesson 3 → Strategic Visibility so that the energy you're putting into showing up is actually BUILDING your future. You'll learn the three ways to grow visibility so you can quit wasting time and energy on things that don’t move the needle.
Lesson 4 → Visual Brand Identity, so that what people see when they find you matches the authority and positioning you just built. Featuring a full brand shoot planning walkthrough from Nicole McLean, co-founder of Escape to Elevate and the award-winning photographer behind every retreat branding shoot. You'll define your visual direction, build your Pinterest mood board as a photographer's brief, and walk away with a shoot plan you can actually execute.
The Brand Pivot Blueprint Workbook your companion through all four lessons, designed to turn the teaching into tangible decisions and real output. Every prompt is generative, not reflective so you build yourself a roadmap (not just another audit).
MEET YOUR MENTORS
Jodie BROWN +
Nicole McLean
Nicole is an award winning brand photographer for soul-led entrepreneurs (with a background in the travel biz).
Jodie is a brand identity and marketing strategist for creative, hair + beauty industry entrepreneurs and educators. She owns a digital marketing agency that specializes in helping creatives get crystal clear on their brands, launch their programs and create content that converts. Jodie works behind the scenes with some of the industry’s top educators, salon owners, and creative founders to refine their brands and expand their impact.
We are SO excited to give you a peek into the process we use to help our clients build magnetic brands and change their businesses in record time.
-xoxo, Jodie + Nicole
The BRAND PIVOT Blueprint
Bet on your vision with…
ONE PAYMENT OF $33
✓ Four lessons that build a solid brand foundation.
✓ A workbook that turns vision into actual output
✓ Visual brand planning with Escape to Elevate's retreat photographer
✓ Lifetime access to revisit as you evolve
